Hello, I'm Sari

I'm a user experience design leader with over  20 years of hands-on experience in New York City.

My focus is on

• Simple and scalable products for complex industries
• Deep experience with data, visualizations & transactional workflows 
• Service design for end-to-end processes
• Establishing a culture of trust and collaboration  
• Data-driven customer obsession to inform product direction

I have spent the majority of my career as a designer and leader at well-known companies and brands such as The Economist, Scholastic, College Board, Infor, and TD Ameritrade.

In 2016, I spent 6 months at Pivotal Labs (now Tanzu Labs) for TD Ameritrade and subsequently evangelized innovation processes to bring new investing products to market at TD Ameritrade until the Schwab acquisition in 2019.

I'm currently at London Stock Exchange Group as a Principle Service Designer focused on the strategy for workflows across LSEG and Microsoft products.

In the past, I have managed high-performing design teams at TD Ameritrade and New Relic.